Personal, thoughtful gifts are what anyone remembers the most. A flower on a gloomy day, a bracelet that you once stared at in the mall, and a watch you once screenshotted and never thought you could buy for yourself.
Especially on birthdays, when your customers least expect it, it’ll be an outstanding feeling of joy when they pick up their phone and see a birthday greeting from their favorite restaurant.
Nothing beats birthday marketing, as it’s organic, personal, and doesn’t feel like you’re selling anyone anything, but in fact, you’re building trust, which is the most potent buying trigger.
The truth is, it’s complicated to carry out; no matter how many times you try to write down every birthday you can, information usually gets lost, and 2 or 3 customers are greeted on their birthdays.
Especially if you’re using software such as Groupon, which doesn’t target customers local to your vicinity, and instead attracts deal hunters, which ends up going against your restaurant’s favor.
We’ve been helping restaurants with birthday marketing for years by studying their customer base, finding out what strategies work best for them, and helping them choose the best software and automated solutions to maximize the accuracy of their birthday marketing process.
Today, we can help you achieve incredible results, increase customer loyalty, and automate your birthday marketing process with unique, personal, and effective reach outs.
Contact us today to get started!